Indepth Markets

Is ActiveCampaign Worth It 2022(Review, Pricing, Is It Phenomenal)


With this article, we joined our team’s intelligent minds to do hours of in-depth research on ActiveCampaign. We discussed about our findings to see whether Active Campaign is still worth it in 2022. We will leave no story unturned and reveal everything you need to know about ActiveCampaign.

We are about to give you a full review of our findings, our experience with the software plus the pricing. We will reveal everything, the pros, and cons of the software and our honest opinions of our clients who are currently using the software. We will also share with you what our clients think about the software.

To conclude on whether ActiveCampaign is still worth it in 2022, we will be focusing on 6 different specs which are as follows:

  • Deliverability
  • Features
  • The difficulty of using the software.
  • Pricing
  • Design
  • Customer Support

Being knowledgeable of the specs above will give much more clarity on whether the software platform is still worth it for you in 2022. The pros and cons we will be providing you and how it compares to other platforms will make it that much easier to decide on whether to try using the platform or not.

What Is ActiveCampaign?

ActiveCampaign is a CXA (Customer Experience Automation) platform that also serves as a marketing-based CRM. It has a wide range of applications and is an excellent program for supporting your website and business.

It offers a cloud-based marketing and sales automation system, as well as capabilities for creating email marketing campaigns, web analytics, lead scoring, and customer relationship management. 

Users have access to sophisticated activity monitoring and marketing segmentation capabilities on the platform, allowing them to design the most tailored campaigns for each target.

Who owns ActiveCampaign?

Jason VandeBoom ActiveCampaign

ActiveCampaign was founded in 2023 by lifelong entrepreneur Jason VandeBoom. He founded the platform as means of funding his education as he was doing his degree in fine arts.

Jason has achieved many achievements. With just naming a few he was named EY’s Entrepreneur of the Year Midwest and has been named to Crain’s Chicago Business 40 Under 40 list.

ActiveCampaign Features

  • Predictive Actions
  • Recommendations And Recipes
  • Channels Apps and Integrations
  • Partner And Community
  • Chrome Extension
  • Mobile Apps
  • Trust And Security
  • Services And Migration

What is ActiveCampaigns Deliverability rating?

During our testing, we found out that ActiveCampaign has an 89% deliverability rating for our email list. This rating is simply one of the best in the game. Most other email automation software doesn’t do better than this. 

To give you more clarity on deliverability, let us show you how it is affected and how difficult it is to maintain this level of deliverability by ActiveCampaign.

It is difficult to successfully send emails to inboxes. It is reliant on the filtering technologies of mailbox providers (such as Google and Microsoft) and Internet Service Providers (ISPs) such as Comcast, GMX, and Orange.

Mailbox providers and Internet service providers (ISPs) are the gatekeepers of their members’ mailboxes, and they use advanced machine learning algorithms to detect criminal conduct and unsolicited messages. These technologies are continually adapting to changing market conditions, making inbox placement difficult to forecast.

ActiveCampaign employs best practices to reduce delivery delays and spam folder placement. This means you can concentrate on developing the finest domain reputation possible without having to worry about your messages being delivered.

Why Is Email Deliverability So Important?

Email deliverability ActiveCampaign

Email deliverability and email marketing performance are inextricably linked. It is no secret that email marketing is one of the most effective strategies to increase revenues since you know who to target with the items or services you promote.

As a result, high email deliverability implies that your emails are sent appropriately and are not routed to your subscribers’ spam or trash folders. This is critical because individuals are less inclined to check emails in their garbage or spam folders. If the email got routed to the spam folder, it’s almost as if your emails were never sent to your subscribers.

That is why, if you want an email autoresponder or an automation system, we as an in-depth marketing team believe that  ActiveCampaign is one of the best software to go for.

How difficult is it to use ActiveCampaign?

In terms of how difficult it is to use the program, we give it a 92 percent, indicating that it is easier to use, but there might be some space for improvements to make things clearer and simpler to grasp. But overall, it is not nerve-racking and it’s easier to find your way through this powerful software. 

Most powerful software becomes difficult to figure out, but we have to say that in terms of how powerful ActiveCampaign is it has been really impressive in structuring their software. 

Keep in mind that unlike other marketing software tools ActiveCampaign does not only have the basics of the common tools. It combines all of that with super powerful automation tools

In conclusion, ActiveCampaign is very easy to use.

How good is ActiveCampaigns customer support?

ActiveCampaigns customer support is one of the best in the game. For example, let’s start by discussing their Dedicated Onboarding Specialist and CXA Strategy Consultations.

An Onboarding Specialist will give tactical best practices and strategic direction for setting up ActiveCampaign to gain maximum value depending on your business goals for your ActiveCampaign account. 

And one of the most interesting things is that as soon as your onboarding is complete, you will have exclusive access to a long-term resource – a carefully selected team of industry and subject matter experts dedicated to assisting you in achieving long-term success. 

ActiveCampaign is dedicated to their client’s happiness and satisfaction, and they make sure they give you an expert for your prosperity in your business.

ActiveCampaign domain support articles

Now let’s talk about its customer support in terms of Custom Mail Server Domain for Domain Alignment and DMARC enforcement.

ActiveCampaign has written and designed articles that consist of easy guidelines to follow whether it is how to set up a custom domain name or you want to know about their Mail Server IP ranges.

What we like the most about these articles is that they are simple, easy to read and understand, and mostly bulleted which makes it easier for the eyes to keep up. 

These are just a few examples above.

Besides this though if you did not find what you were looking for. ActiveCampaign has dedicated support throughout the day. You can submit a request below their articles which are shown above, and you will be answered quickly by their team. ActiveCampaign is that much more convenient.

To even add to that ActiveCampaign did not end there. You can even do the below:

Live Chat

Toll Free

Talk to their Sales Team:

  +1 (800) 357-0402

Text/Send a Message

To their Sales Team: 

+1 (773) 993-1077

How good is ActiveCampaign's Design?

Well, most important don’t care about the design of the software. They think that as long as they have powerful software that is easy to use, it is enough for them to build their businesses around it for more prosperity.

Well, this may not be the case for a certain minority. Some people work well when the design is on point since it encourages them to work much more efficiently. 

Well, like we said we are not here to sugarcoat, so we want to make sure to give you our honest humble opinion. We had used multiple other email automation and marketing tools before so we will be giving you our design rating from our experience.

Here is our ActiveCampaign design rating:

The design is really good. Their site also has a few animation effects used which means they had put some thought and hard work into their design of this powerful software.

However, we had used a few software tools with better designs and that’s why we are giving the software platform 88% as there is room for improvement.

For more insight into what we are saying you can take a look at the design of the email designer and be the judge for yourself:

How expensive is ActiveCampaign?

The pricing for ActiveCampaign differs depending on how big your email list is. The pricing above is the minimum pricing for when you have 0-500 emails on your email list.

There bigger your email list is, they have a system that calculates how much you can pay for your email list in a split second. Therefore, you can easily see which pricing you fit on by pressing this link and creating your free trial account right now.

The most common plan most businesses choose is the professional plan.

Which ActiveCampaign Plan Do We Recommend?

We would recommend the enterprise plan, but we noticed that most big businesses don’t need most of the features on the enterprise plan. For example, most businesses won’t need to create custom objects via API.  Therefore, that is why we think the professional plan has enough features you would need.

Let us show you why we think the professional plan has enough features by showing you its main features, integration, and support & training. But first, let us start with the main features:

  • Send newsletters
  • Email marketing
  • Marketing automation
  • Landing pages
  • Automations map
  • Split automation
  • Build-in CRM
  • Sales automation
  • One-to-one email automation
  • Contact & lead scoring
  • Site messages
  • Attribution
  • Predictive sending
  • Web personalization (5 experiences)
  • Drag & drop email designer
  • Free email templates
  • Import existing contacts
  • Autoresponders
  • In-depth reporting
  • GEO tracking
  • Conditional content
  • Predictive content
  • Can have 50 users
  • Custom user permissions
  • Unlimited sending
  • Subscribe by SMS
  • Inbox preview (Email testing) [Get 5 free per month]
  • Social data (Optionally paid)
  • SMS sending

As presented above, we believe the professional plan can carry your business fully and make it prosper with many features you can use to maximize your sales. Let us continue and also check the integration below:

  • Auto import from other services
  • Subscription forms
  • Site & event tracking
  • Facebook Custom Audience integration
  • Social media tools & integrations
  • API & webhooks
  • Database sync
  • SMS subscriptions
  • Customize your application URL (for application access)
  • Rebranding (remove our logo from forms)
  • Rebranding (change HTML/CSS of the app)

As we also presented the integrations above, we believe in our humble opinion this should be enough for most businesses whether big or small. Now let us carry on and look at the support and training:

  • Live chat & email-based support
  • Managed email delivery
  • Comprehensive strategic enablement
  • Free custom email design service
  • Accelerated Onboarding training
  • 1:1 Onboarding training
  • Automation strategy consultation
  • 1:1 CXA Strategy Consultations
  • Data migration service
  • Lite implementation service
  • Pro implementation service

As presented by the data above your business will get sufficient business support which is the most vital for building a prosperous business.

 Therefore, in our humble opinion, we see the enterprise plan as the most sufficient plan. Feel free to make your choice according to your means though. You can check out ActiveCampaign by pressing any of the buttons on the price plan or below:

Who is ActiveCampaign for?

  • Internet Marketers
  • People who market and sell products and services
  • Affiliate Marketers
  • You have a website and want to keep in touch with your subscribers
  • You sell courses through email marketing
  • You want to reach out to many people from abroad

ActiveCampaign Pros And Cons


  • You can do split testing
  • It is affordable
  • Machine learning
  • Easy to use
  • Zappier integration


  • Drag and drop features and design can be improved.
  • You pay for the zappier subscription.

Our experience with ActiveCampaign

We have used and played around with ActiveCampaign for two years now along with multiple other marketing tools on the side. We simply had no issues in terms of deliverability. We had very high deliverability and open rate consistently.

In addition, the customer support, whenever we needed help was phenomenal. 

However, there was one instance whereby they only answered after a few hours and this was because they have times whereby they can’t answer exactly 24 hours a day. Besides that day though we had always been answered or helped within a few minutes (around 2 minutes). That’s why we think customer support is phenomenal.

We found the software to be extremely powerful. We love how easy it is to automate emails. e.g. You can send emails in your specific subscriber’s time zone and day. You can send emails based on how previous subscribers acted on previous emails. 

You can easily automate the steps of each email you want your subscribers to go through. You can use different statements for this like ‘if’ statements.

We were able to analyze open rates and click-through rates easily for us to make adjustments and improvements to our email campaigns.

What our clients think about the ActiveCampaign Software overall

We surveyed 67 people from our mailing list. We asked them to rate the software out of 5 stars. The final results we got when we combined the numbers we got are as follows:


We got an average of 4.7 stars meaning most of our clients are relatively happy with the software and had no issues with it overall. 

One thing they pointed out though is that everything had been just way better than before after the 2021 update. The website is now modern and there’s no clunkiness in the design that existed during the previous years.

Is ActiveCampaign Worth It 2022?

Yes, ActiveCampaign is worth it in 2022. It is still a powerful software that is easy to use and configure. It has one of the best customer support and articles which can help you through the software. 

It has one of the best deliverability. We’ve seen it move from being the best and second best to best again in terms of deliverability. Therefore, ActiveCampaign had been very consistent.

The downside could be paying for a zappier integration subscription and the drag and drop feature is a bit clunky although you can do whatever you would want with it. With this overall analysis and our humble opinion, it is up to you to consider ActiveCampaign in 2022. To see whether GetResponse might be a better option for you click here, or you might as well continue and make an ActiveCampaign account by pressing below:

Can I use ActiveCampaign for free?

Yes, you can use ActiveCampaign for free for only 14 days, however. As soon as you signup you will get a 14-day free trial where you can test out all the features of the software and see if it is perfect for your business.

What is ActiveCampaign used for?

ActiveCampaign is a Customer Experience Automation tool that assists organizations in connecting and engaging with their consumers. It enhances customer experiences by automating back-office marketing, sales, and support processes. ActiveCampaign provides a single product with optional specialized sales and service functionalities.