What is a cookie?
In order for a website to work effectively it needs to collect particular information about its users. To do this, a website will create specific files known as cookies, which are usually small text files that exist on a user’s computer. They are designed to enable a website to recognize users when they return to the site. They are also designed to authorize other specific websites to recognize these users for a specific purpose.
What is the function of a cookie?
Cookies play a number of different roles that are designed to enhance your experience when using the internet. For example, they are used to remember your preferences on specific websites you visit frequently. They are also used to help you navigate your way through a website’s pages more effectively and to remember the contents of your shopping basket. Furthermore, cookies make sure that the advertisements you view while online are applicable to your personal interests.
Data collected by cookies is generally anonymous, although in some instances it is designed to detect specific browsing patterns and approximate geographic location to improve the online experience for individual users.
Nevertheless, information collected by cookies is not personally identifiable.