Email marketing is a great way to engage with customers and bringing them back to your website or store.While it may seem like a simple task, there are many important questions you should ask yourself before choosing email marketing as one of your main promotional strategies.
Indeed, if you don’t take the time to thoroughly analyze these elements, you risk losing business and being dissatisfied with the quality of your email campaigns. Before you start your own email marketing campaign, ask yourself these 7 questions.
When will you send the emails?
Knowing the right time to send the emails is the first most important question you should ask yourself because it will help you get hight email open rate.
This matters because you don’t want to send emails when your emails subscribers, customers are either sleeping or at work.
So what is the right time to send an email campaign?
Mid-morning is a wonderful time to send emails. During these hours, the majority of individuals are on their computers, checking email, social media, and news sites. Another wonderful hour is around 3 p.m., when many people are taking a lunch break from work.
If you want to avoid sending emails between the hours of 9 a.m. and 5 p.m., send them first thing in the morning (6 a.m.) or last thing at night (8pm). This will assist you to avoid missing out on your target demographic
Moosend and Get Response are two of the mostly used email marketing tools or email autoresponders because of the powerful marketing tools that they have and here are their answer about the best time to send emails to your lists
- Moosend recommend sending them between 7 pm to 5 pm
- Getresponse recommend sending them between 6pm to 3 pm
Who are you sending it to?
The who is going to be key. You want to send it to people who are interested in what you’re saying. Don’t be concerned about others not liking you or rejecting you—they probably already did that by not being interested enough in what you were offering in the in the first place!
The core objective of your email marketing strategy is to familiarize them with you and your content; if they aren’t interested now, they aren’t likely to be interested later.
Sending an email marketing campaign in the hopes of gaining new fans or followers may seem like a good idea, but it won’t work if people aren’t interested in your content.
Why should they care ?
Everyone has a lot of content coming at them. There’s no way your email will stand out unless you have a really good reason for people to care about it.
Why should they care? Why should they listen to your email? People are more likely to care if you are solving their problem. So your email should target your subscribers problem and then you propose a solution.
What problem does it solve?
Why do they need what you’re offering? Does it help them save time, money, or effort? Make sure that whoever reads your email knows why what you’re offering is useful for them and why they need it in their life.
If you can’t make your point clear with just one sentence, go back and revise until you can. This is how you get people to read your email—make sure they know why it’s worth reading!
What do you want them to do?
What actions do you want the people reading your email to take, do you want them to visit your store /website, do you want them to buy your product or service or are you giving them a freebie.
Answer this question before you even start writing your email, this will help you write a clear Call To action on your emails.
Write a catchy Subject Line
I know this is not a question but it is a must to make a attractive subject line so that people can click on your email. This is a key component for a good email campaign.
The first step before people can read your email first they have click on your email and if your subject is not tempting enough then they won’t read what’s inside
According to OptinMonster , 47% of email receivers open an email based on the subject line and also based merely on the subject line, 69 percent of email recipients rate emails as spam.
Email receivers are highly likely to open your email if your subject lines :
- Have curiosity
- Fear of missing out subject lines
- Are Funny
Here are examples of catchy subject lines
- Marketing attribution: Tips & Types, Which One is Right?
- PODCAST: 5 Steps to Accelerate Career Growth
- Don’t Open This Email – This type of subject will plays with psychology . When people are asked not to do something or in this case not to open something , they will be more curious to open it , of which is what is want
Here are 164 catchy subject lines that will boost your open rat
Are you using a Powerful Email Marketing Software ?
Choose a powerful email marketing software that has many features that will increase your engagement with your email subscribers.
But most importantly this email software must have a high deliverability. Email deliverability is the ability of an email message to reach the recipient’s primary email inbox .
If the email marketing software you are using has a low deliverability rate which means most of the emails you will be ending , they will go to the spam folders of your email subscribers and that is not good.
Consider using one of these Best Email Marketing software with High email deliverability rate:
There’s no way your email will stand out unless you have a really good reason for people to care about it. Use these questions as a way to think about what makes sense for you and your business? What problem does it solve? When will you send the emails? What do you want them to do? Once you’ve considered all of these factors, use them to create an irresistible email campaign that hits on every high note of value.
The key to a successful email campaign is to solve the problem of your email recipient.