Before moving on and getting an ActiveCampaign plan blindly let us inform you about a few things.
In this article we will share our experience with the software, our dislikes and likes, how good the software is, and what features it consists of. Moreover, we will dive deeply into how certain features work and who they work best for or who can use them as well as take a look at the pricing of the software.
We will dive deeply into this ActiveCampaign Review and talk about the deliverability of the email feature where we will be giving the deliverability a rating score. Moreover, we will talk about the user interphase in terms of how difficult and easy it is to use the software.
We will finish off this review with how good ActiveCampaign customer support is and whether or not it is worth it for you to use ActiveCampaign.
What Is ActiveCampaign Good For?
ActiveCampaign is very good for designing and creating email marketing campaigns that are good-looking and engaging in just a simple few clicks with no coding required. It is very good for creating simple to advanced automation for your campaigns.
It is also good in terms of being able to deliver your emails with one of the highest deliverability ratings to your subscribers. We will take a more in-depth look at the deliverability as the article progresses.
ActiveCampaign Review: Key Features
1. Email Designer
This is an amazing tool that saves you a lot of time when using the software. You can create personalized and targeted emails in a few minutes.
The most exciting thing is that no coding is required, you just use their drag-and-drop feature to create and design the emails of your choice.
There’s also an amazing feature called conditional content blocking which is very useful when you want to create targeted emails. It is very simple to use, and it is also helpful.
It works in such a way that, when your contact opens your email and matches the condition you put out on the conditional content blocking, they will be able to view the specific content you’ve created for them.
2. Split Testing
Split testing comes in as a quite handy strategic approach when you want to increase the efficiency of your automotive follow-ups.
You can split your contacts on different paths you want them to take with a simple drag-and-drop action. Moreover, you can link them back together after a certain action has been done with a simple roping feature which takes less than a second to use. ActiveCampaign is that efficient.
You can choose whether you want an even or a conditional split depending on how you want to observe the effectiveness of your automotive follow-ups.
3. SMS Messaging
With this feature, you can create 3 different things.
- Send personalized automated texts
- Send promo codes
- Send appointment reminders
You just have to love ActiveCampaign when you can use a drag-and-drop feature for almost everything because even for the SMS messaging feature you just drag and drop a ‘send SMS’ action to your sequence where you can personalize the text using personalization tags and when you want it to be sent.
4. Lead Scoring
Now this feature is one of the most important features everyone needs to consider when choosing email marketing software. To increase the effectiveness of the messages or emails you send out to your contacts you definitely need to know how they will react. Or at least have a probability or prediction of how they would react.
Lead scoring works in such a way that you can set out rules and goals for the messages or emails you send out to your contacts. With these rules, you can set up ActiveCampaign for lead scoring to put out points on your contacts depending on how they react to the content you sent them.
This way you can be able to target a certain group of contact who are more likely to engage with your content. Or in some cases, you can create emails specifically targeted to contacts with lower scores to try and get them to engage.
5. And Many More Features Which Include The Following:
- Predictive Action
- Recommendations And Recipes
- Channels, Apps And Integrations
- Partner And Community
- Chrome Extension
- Mobile Apps
- Trust And Security
- Services And Migration
What Is Active Campaigns Deliverability Rating?
We tested ActiveCampaign’s deliverability on our email list. We tested it on 100 contacts on our email list, and we got the following deliverability rating:
We got a deliverability rating of 89%. This deliverability rating is really impressive amongst most deliverability ratings of other email marketing software’s. It is the second-best deliverability rating we have recorded in our mailing list.
The software with the highest deliverability rating we recorded is GetResponse you can check out our full review of the software in our article, ‘GetResponse Review – Is It Worth it?‘
ActiveCampaign has over 19 years of experience dealing with deliverability and maintains the highest level of deliverability. Also, as the IndepthMarkets team, we are currently using ActiveCampaign and we don’t have much of an issue other than having to deal with extra charges of zapper. We like it because of its overall balanced quality over all its features. It has super powerful features that can accommodate even the biggest of businesses.
Before diving into a further and broader look at this ActiveCampaign review let us inform you of how difficult it is to maintain the highest level of deliverability rating for any software so that you can also see how amazing ActiveCampaign is, in such a way that it has maintained such quality deliverability ratings for so long.
Why Is It Difficult To Maintain Good Deliverability Ratings?
It is really difficult to maintain a good deliverability rating for email marketing software not only for a short while but even more difficult for the long run.
The reason why it is so difficult is because email marketing software’s like ActiveCampaign have to use different filtering technologies like Google and Bing and also different internet service providers.
Filtering technologies act as the pathways of their member’s mailboxes. They use up-to-date sophisticated machine learning algorithms to detect illegal operations and messages. What is difficult for these technologies though is that they have to continuously adapt to quick changing market conditions to maintain a high level of deliverability ratings.
Well, ActiveCampaign had to deal with these fast-changing market conditions for over 19 years currently since 2003 maintaining the best deliverability ratings over its competitors. It is a great option for anyone who needs reliable email marketing software.
ActiveCampaign Pros And Cons
Pros
- They have a high deliverability rating.
- They have analytics and reporting capabilities that are of top-tier quality
- They have a free contact migration service
- All plans have unlimited email sends for up to 250 000 contacts
- They have advanced automation features
Cons
- They do not have a free plan, they only offer a 14-day free trial
- The ActiveCampaign free trial does not give you access to the full software capabilities, it limits your usage
ActiveCampaign Customer Service
ActiveCampaigns’ customer service is among the finest in the industry. Let’s start with their Dedicated Onboarding Specialist and CXA Strategy Consultations as an example.
An Onboarding Specialist will provide tactical best practices and strategic guidance for setting up ActiveCampaign to obtain the most value for your ActiveCampaign account based on your business goals.
One of the most intriguing aspects is that once your onboarding is over, you will have exclusive access to a long-term resource — a carefully selected team of industry and subject matter experts committed to aiding you in attaining long-term success.
ActiveCampaign is so committed to their clients’ pleasure and satisfaction that they make sure they provide you with an expert for your business’s success.
Moreover, they have myriad articles over the internet designed in a simple bulleted format to help assist their customers with any problem they might encounter.
In addition to all the aforementioned, ActiveCampaign also has a live chat where you can get instant solutions to your problems. You can also contact their sales team with a toll-free call or even text or send messages to their sales team.
What Is ActiveCampaign Pricing?
The ActiveCampaign pricing on their 4 plans is as follows:
- Starter plan – $8 per month
- Plus plan – $49 per month
- Pro plan – $79 per month
- Enterprise plan – $145 per month
For a more in-depth pricing review make sure to check our article, ‘ActiveCampaign Pricing Review‘ to see which pricing should be best for you.
Is ActiveCampaign Good Enough?
Yes, we believe that ActiveCampaign is good enough for most people. It has one of the highest deliverability, high-quality features, and affordable prices.
The only downside was before 3rd June 2024, you would have to pay an extra $200 if you wanted to use the Zappier integrations. But now, as of the 3rd of June 2024 you can integrate with Zapier free of charge.
